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Revitalizing Community Center's Digital Donor Engagement
A Community With a Message
"Community Center*" is a nonprofit dedicated to serving its local community through outreach and educational programming. When we first connected, their website and overall donor communication was outdated and failing to engage a younger audience. Traffic had stagnated, and the organization struggled to communicate its impact in a way that resonated with Millennials and Gen Z.
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A Bold Step Toward Relevance
We guided "Community Center" through a digital communication refresh that would better connect with the next generation of supporters. The focus was to start with revitalizing their website into a strategic engagement tool that would increase traffic, encourage interaction, and position the organization as both relevant and relatable to a younger audience.
Rebuilding Trust Through Story and Interactivity
To help "Community Center*" better connect with younger audiences, we focused on creating meaningful, interactive experiences for potential donors on their digital platforms that would invite visitors to stay, explore, and engage.
Interactive Digital Quizzes: We advised and helped develop customized quizzes to drive engagement, particularly among younger visitors who respond well to interactive content.
Testimonial Library: To build trust and emotional resonance, I led the development of a digital library of video and written testimonials, showcasing real stories from individuals impacted by the organization. These stories served to personalize the nonprofit’s mission, a key tactic for engaging next-gen donors.
Platform Strategy Consulting: I provided strategic recommendations on how to amplify these new features through their current and new communication tools, aligning outreach tactics with platforms favored by younger demographics.
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A New Audience, a Deeper Connection
Early obstacles, like limited awareness and difficulty sourcing testimonials, were met with thoughtful strategy and strong community involvement. The end result was more than just a better website; it was a shift in how people engaged with the mission.
Digital engagement grew steadily as visitors explored quizzes and real stories, spending more time on pages designed to spark curiosity and emotional connection.
Social media engagement rose noticeably, especially around posts that highlighted interactive features and personal testimonials, helping extend reach beyond their usual audience.
Younger users began showing up more consistently, signaling a stronger appeal to next-gen supporters and laying the groundwork for future donor relationships.
From Forgotten to Followed
By consulting on both the strategy and implementation, we helped "Community Center*" transform its donor communication into an engaging, story-driven force designed to reach and retain next-gen supporters. This project is a testament to how thoughtful, data-informed consulting can bridge the gap between tradition and innovation, inviting new audiences into the mission without losing the heart of the organization.
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