Do You Have a Strong Brand?
Presented by Next-Gen Nonprofits
Question 1:
Voice Consistency
Do you have a documented brand voice guide that team members or contractors can follow?
Yes
No
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Question 2:
Voice Engagement
Does your brand’s tone match the personality and expectations of your target audience?
Yes
No
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Question 3:
Values Transparency
Does your audience know what your brand stands for within seconds of interacting with your content?
Yes
No
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Question 4:
Values Alignment
Is your brand attracting the right audience, loyal to your cause, and ready to engage with your organization?
Yes
No
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Question 5:Message Conversion
When someone interacts with your content, is there a clear next step (CTA) for them to take?
Yes
No
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Question 6:
Message Clarity
Do your ads, website, and emails all communicate the same core message without confusion?
Yes
No
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Question 7:
Image Appeal
Is there a clear logo, color, and font hierarchy that is used consistently across your website, social media, and outreach materials?
Yes
No
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Question 8:
Image Expectations
Do your brand images and graphics match the quality and expectations of your ideal donor?
Yes
No
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Strong Brand
Your brand is very strong and well-established. Keep up the great work and continue evolving to maintain your brand's strength.
Know a nonprofit that could use some help? Send them our way!
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Good Brand, but...
Your brand is strong in several aspects, but there may be areas for improvement.
Let’s take it to the next level—email us, and we’ll create a custom plan just for you!
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We Need a Makeover
It's time to seriously evaluate and reinvigorate your brand strategy. Consider seeking expert advice or consulting to help establish a stronger brand presence.
Don’t go at it alone—contact us, and let’s start improving today!
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Communication SOS
Uh-oh! Your brand strategy might be sending mixed signals—or worse, radio silence!
This is urgent—contact us NOW before donors tune out!
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Contact us NOW!
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