Get Insight and news of what is moving the next-gen donors.
What if a single story could turn a one-time donor into a lifelong supporter? Stories spark emotion, and that emotion can inspire people to act. For younger donors who want real connections and a clear purpose, the right story can be the difference between quickly leaving your website behind and hitting your “Donate” button.
Younger donors don’t just want to give; they want to be a part of something greater than themselves.
For Gen Z and Millennials, trust isn’t assumed. It’s earned.These generations grew up surrounded by marketing, corporate spin, and social media “authenticity.”
If your email newsletter feels like it’s disappearing into the void, you’re not alone.
Nonprofits often struggle to capture the attention of younger donors through email.