Next-Gen Blogs

Get Insight and news of what is moving the next-gen donors.

Next-Gen Engagement

5 Storytelling Prompts to Boost Engagement

What if a single story could turn a one-time donor into a lifelong supporter? Stories spark emotion, and that emotion can inspire people to act. For younger donors who want real connections and a clear purpose, the right story can be the difference between quickly leaving your website behind and hitting your “Donate” button.

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Next-Gen Engagement

How to Build Trust with Gen Z and Millennial Donors

Younger donors don’t just want to give; they want to be a part of something greater than themselves.
For Gen Z and Millennials, trust isn’t assumed. It’s earned.These generations grew up surrounded by marketing, corporate spin, and social media “authenticity.”

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Next-Gen Engagement

Email Newsletters That Gen Z and Millennials Actually Read

If your email newsletter feels like it’s disappearing into the void, you’re not alone.
Nonprofits often struggle to capture the attention of younger donors through email.

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